- #KATIE CHRISTIE IN THE COMPANY OF WOMEN MOBI HOW TO#
- #KATIE CHRISTIE IN THE COMPANY OF WOMEN MOBI TV#
By liking videos, users will be able to create their own playlists, and a click on a video will bring up product details and the ability to purchase. From Q3 2017 to Q3 2018, minutes viewed via QVC US OTT platforms (Amazon, Apple, Roku), Facebook Live5 pages and digital platforms rose by more than 75%, while minutes viewed via the QVC US YouTube page doubled.Įarly next year, Qurate Retail will build on its mobile leadership by launching a new Watch App, designed to be the daily discovery destination for today’s mobile consumer, with easy access to live shows, product videos and episodic content. Viewership on new media platforms is also growing. networks (QVC, QVC2, HSN, HSN2 and Beauty iQ) to appeal to the broadest range of consumers and provide maximum choice.
#KATIE CHRISTIE IN THE COMPANY OF WOMEN MOBI HOW TO#
In addition, the brands are assessing how to optimize the positioning, programming, and scheduling of the five U.S.
#KATIE CHRISTIE IN THE COMPANY OF WOMEN MOBI TV#
HSN and QVC continue to increase their presence on traditional TV platforms. In the U.S., TV viewership for QVC and QVC2 rose 5% year-to-date. Qurate Retail continues to expand viewership across media platforms. “We have a strong advantage over other retailers or content programmers: We own all of our content, our incremental cost to create content is low, and we already have significant experience distributing content across emerging and other digital platforms.” “The explosion of digital media creates enormous opportunities for us to access, engage, and inspire consumers of all generations, over her video platforms of choice, with the right content, at the right time,” George said. Inspire shopping journeys spanning all media platforms customers use. Qurate Retail also is launching Qurate D3 (for Discovery, Design, and Development), an expanded function to find or develop exclusive product lines around the world. In addition, more brands with strong cross-generational appeal are launching first on digital. Year-to-date, the company has hired over 25 people to help drive this effort. Qurate Retail is investing in an expanded digital store, adding 180 new digital-only brands across HSN and QVC over the past few months and entering new categories, such as baby, outdoor and tabletop. “We’re committed to bringing our customers more discoveries, increasing product differentiation, driving strong values, and engaging customers of all generations.” “Our business model starts with being great product curators,” George said. We’re going to post the press release directly, from the horse’s mouth, so to speak, on the priorities: This is what we do, and this is why we have so many opportunities to evolve and grow in today’s rapidly changing retail and media landscape.” It lifts people up, helps them solve old problems in new ways, makes their lives easier, and connects them to the wider world.
It’s joyful, inspiring and built on trust. “Shopping is still about discovering great products, at great values, with great stories. “The soul of the shopper, over time and across generations, hasn’t really changed,” George said in the press release.
And George has five biggies on his “To-Do” list. The home shopping channels are venturing onto new turf - baby, outdoor and tabletop.
It’s digital, digital and more digital, according to George.
But Qurate put out a press release Monday summarizing some of the takeaways that honcho Mike George shared. You can hop on Qurate’s website if you want to listen. The webcast of the dog-and-pony show for Wall Street runs more than six hours. Well Qurate Retail Inc., parent of QVC and HSN, apparently had a lollapalooza of an Investor’s Day last week in the Big Apple.